Our Business Strategy positions us as the largest owner/operator of PV assets
in the World. We will be the No.1 installer of photovoltaic technology with a
planned 250 MW installed capacity per year to the residential sector, another
125 MW installed capacity to the commercial sector, and the remaining
inventory distributed to industrial projects and foreign markets. The reason
that we can say this with such confidence is because we are creating the
demand for such large-scale operations.
Our sales force is actively penetrating the residential marketplace and defining
our footprint; the Business Territory of Citizenrē is, fundamentally, a direct
response to consumer demand. What’s more, assets placed within the
residential service footprint can then be leveraged to provide services directly
to the commercial, industrial, and transportation sectors, as well as enable us
to deliver layered services and follow-on technologies.
Initially limited only by existing net-metering laws, Citizenrē has already begun
to see a solid response. Consumer response is assuring us of a diversified
infrastructure – one which will reduce financing risk. Our map below shows
the emerging market.
Business Strategy
Citizenrē Business Strategy employs Vertical Integration as its first phase of technology deployment, then Horizontal Aggregation as its second phase. The company also draws on an interwoven agenda of capturing economies-of-scale through 'Order-of-Magnitude' Expansion and continuous cost reductions from Intensified Research & Development.
