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Our Business | Activities

Energy: it is the very force driving and sustaining all activity in our Universe. In its essential role, it fuels our solar system, in particular, manufacturing wonderfully complex engines to cycle the vast amounts of tangible and intangible ecosystems on our planet. Energy, moreover, enables us to think, communicate, and labor to produce. Without energy, we simply do not exist.

Somewhere along the way, humankind learned how to wield energy on a very basic level. And with this rudimentary knowledge, we enrich our lives – exploring, gaining knowledge, bettering our health and safety, and of course entertaining ourselves and communicating with each other.

But, more often than not, sizeable amounts of energy are expended as we effort to ease self-imposed burdens or to compensate for inefficiencies in the system’s design. It is because of this very reason that Citizen has chosen to spend its time, efforts, and resources in the energy industry.

Our focus is on the most indispensable form of energy – that of electricity. All of our activities are designed to further our understanding and capabilities of employing electricity. We are charged with researching, developing, and deploying electricity in the most effectual, ecological, and economical manner possible. Thus, Citizen has established three interrelated lines of business that enact our business strategy to achieve the goal of deploying electricity in such a way.

The business lines – Materials & Devices, Systems & Generation, and Transmission & Distribution – operate collaboratively to capitalize on the strengths and opportunities that our business strategy affords and on the demands of the marketplace. These business lines target the full value-chain of the renewable energy industry, and situate Citizen to take advantage of its intellectual properties on the road to modernizing the electric infrastructure and increasing energy supplies.

 

Business Strategy

Citizen Business Strategy employs Vertical Integration as its first phase of technology deployment, then Horizontal Aggregation as its second phase. The company also draws on an interwoven agenda of capturing economies-of-scale through 'Order-of-Magnitude' Expansion and continuous cost reductions from Intensified Research & Development.

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Business Territory

The Business Territory of Citizen is, fundamentally, a direct response to consumer demand. As residential demand unfolds across the U.S., Citizen correctly indentifies and imprints its service footprint. The assets placed within the residential service footprint can be then leveraged to provide directly to the commercial, industrial and transportation sectors.

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