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Overview
Several studies show that an overwhelming majority of residential consumers possess a predisposition towards grid-connected photovoltaic (“GPV”) systems. Roughly, 75% exhibit a willingness to pay a premium for PV-generated electricity; and 70% state a likelihood of purchasing a no-added cost GPV system. From a general renewable standpoint, 71% of the U.S. market remarkably favors requiring power companies to generate at least 20% of their electricity from alternative renewable energy sources. It is clear that the market size of ‘near-term’ purchasers – those representing the highest likelihood of a near-term purchase, given system availability – is sizeable.
After much research and scrutiny, it was determined that approximately 2.3 to 3.9 percent of the U.S. residential electricity sector – having a residence properly oriented and sharing a consistent trait of self-reliance – can be considered near-term adopters of PV. On the low side, this makes Citizenre’s immediate and readily identifiable market equal to roughly 2.8 million residential consumers. What is unknown about this market is the speed at which it will grow based on the fact that the Citizenre REnU offering requires no investment risk and is at price parity with utility power. The market size is likely to grow far beyond its initial measurement and well beyond the net-metering caps currently limiting its growth.
Sales associates of Citizenre are charged with reaching out to these consumers, educating them, and giving them the opportunity to buy into renewable energy. How we go about doing this is by directly communicating to the public the benefits, advantages, and need for PV; we then make it possible for consumers to adopt PV technology in a simple, investment-free way. No other program makes it so easy. Through our network of independent sales associates, Citizenre is empowering itself to reach a huge market rapidly and effectively.
In return for this effort, Citizenre will compensate sales associates handsomely for successfully attracting consumers to the REnU offering. We will do this through long-term residual income and bonuses. Citizenre believes this is an opportune time for sales professionals, entrepreneurs, and individuals – who have the desire to change the way we generate electricity, depend on foreign fuels, and interact with the environment – to get involved and begin securing a future income simply for the act of making a difference.
We invite you to review our proposal – as described in the following links, and to make the choice to represent the Citizenre Corporation to the residential market. |